Monday, February 21, 2011
Under Armour Beginnings
Kevin Plank made the Special Teams for the Univeristy of Maryland's football program as a walk on. He described himself as "short and slow" and looking for any advantage he could on the field. His cotton t-shirts (worn under his jersey and shoulder pads) retained too much moisture and weighed him down. For that reason, he experimented with a synthetic fabric t-shirt that would wick away moisture. With the synthetic material Kevin was lighter and quicker. It was then that Under Armour was born and an industry revolutionized not just for American football but for many sports.
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